I tried the yellow pages for a year, (5 different books). And the results, basically sucked. Price shoppers.. As for the penny shopper ads, most people skim thru, so if you place an ad start it with "FREE WINDSHIELD REPAIR".. Free is always an attention getter. Vinyl lettering, magnetic signs on your vehicle is the MOST lucrative advertising you can do. (A): You are mobile, seen by thousands on a dailey basis, in their area's.
(B): Supply and demand.. You are there, they see you, they approach you, you make the money.
Another form I tried was the carwashes. I actually paid $500 a year to hang a sign 24"x24" in the tunnel, ez to read by everyone who watched their car/truck come thru. Results.. I think all in toll I received 7 jobs.. Didn't pay off, but the exposure was good. My favorite form of advertising is o he PUBLIC Community Television. Here north of Philly, they run an auto showcase 3 times a day for an hour per run. My cost is $60 per month for (4) 15 second spots between advertised autos during the hour. So, its 3 minutes of advertising per day. And it pays for itself at least double every month, plus its EXPOSURE to the public eye.. I don't do cafe placemats or mailers as I don't shop that way and I can't imagine anyone else unless it was a pure impulse move doing it either.. And then, the ad would have to be written in such a fantastic way, it would sell to a person without a car.. Stick to the basics, biz cards are cheap, and work excellant.. Word of mouth is your best or worst friend.. Do great work and the person you did it for will tell 3 people, do lousy work, and that same person will tell ten people..


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