Thread: Finding a niche
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  #6  
Old 05-15-2003
Anonymous
 
Posts: n/a
Default Re: Finding a niche

Roger..
Rule# 1... Nothing is free in this world..You NEVER give a car dealer a freebie. Reason # 1: He is a car dealer, he knows the industry, he knows what to expect. And he damn sure never gave anyone a "FREE" car to drive, just to show them what kind of cars he sells.
As a newbie, be aware of your surroundings.. Car Dealers are hustlers, they love freebies and cut rate pricing.. What they very rarely show, is respect. That is something you must earn, and you can't earn it by giving away your living.. On any dealership that I may cold call upon, I tell them my price is $40., they get all shocked and say "your competition only charges $25". I tell them, hey you get what you pay for, and I'll guarantee you, you'll be happy with my repairs, and anytime your not, let me know.. Then curiosity sets in and I usually get a couple to do.. After that.. they are mine.. But no freebies.. Oh sure, I get ask to do a repair so they can see what kind of work I do.. I tell them sure, but give me keys to one of your cars to drive, so I can see the quality of cars you sell.. They know, I have been around the block and I'm all about business..
As, for the cut rate corner guys.. I'd charge a minimum of $15.00 more than they are.. Its the principal of the thing.. You want to be the business professional, not the corner stooge..
Rule#2... NEVER promise any repair to be completely invisible. You can ensure your customer that although you strive to make the repair 100% invisible, normally you achieve 98%.. This covers your butt, in the event that they can still see the pit, impact,or dirt.. Plus, no one ever complained about someone who tries to do 100% and comes close.. But promise just one person and not achieve it, I'll guarantee you they will complain..
Rule#3.. Everyone wants something for nothing.. Only give credit (30 days) to car dealerships, and the smaller ones, try to get paid while your there. Garages do not need credit.. they collect cash from the customer when the job is finished, you should too.
Dr's.. are the worst of the bunch.. Got all the money and not want to spend it.. Just remind them of that familar sign in their office. "Payment is expected when services are rendered"..
Good Luck..

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