Brian,
You don't compete with them monetarily. There is plenty of glass in the world to not have too. You might have to focus your efforts on fleet accounts instead of price shopping individuals though. Offer something they don't offer whether it is a another service, better warranty or what ever. To be honest with you I won't get off my lazy rump for that price.<img src=http://www.ezboard.com/images/emoticons/happy.gif ALT=":D"> Oh and yes you are correct glass replacement shop tell customers that the repair wont hold, looks lousy or it can be repaired and then when they are there tell them it can't be and ofcourse the customer already inconvenienced agrees to get it done. I call it something similar "BAIT AND REPLACE".
Stick to your guns and charge a fair and reasonable price for your services on the individual basis. If they go through there insurance you have a bigger price margin to work with.
Good Luck
Pay it foward,
Brian
www.safeglasstechnologies.com
info@safeglasstechnologies.com</p>