Re: re:tent
MrGlass, you are so right about the boredom aspect. I have a number of projects I take with me. My favorite thing to do, because it attracts attention, is leather-work... I carve and tool (and sell what I make too) while I am waiting for interest in the windshield repair. The tooling especially creates interest, because the sound of the tapping makes people curious.
I also have a drawing for a prize ... people love to win stuff. This accomplishes two things: 1. it gets them to come near, and hear about windshield repair 2. I add their information to my data files for any mailings I plan to do The tickets for the drawing are two-part, with matching number on each. On one side they enter their information. The other side is actually a business card with my name, number, web address and e-mail. When the person fills out an entry, I separate the two, I keep their information, they keep mine. Even if a person might not take one of my business cards, if s/he has entered the drawing, they get my information on a card that they are going to keep at least for a little while. I try to have lots of handouts, and what I call a 'windshield first aid kit' ... windshield savers, information about windshield repair, my business card, etc. The more things you have to give them, the better they will remember you.
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