[splitpit]

It's true that I don't like the FREE WINDSHIELD REPAIR gimmick advertising.
I think it cheapens the image of the industry. It's something I would not feel right about doing. In some respects, I would be embarrased to advertise that way. That's just me. Different standards I guess.

But for those of you who think it's a good thing and it's what makes you money, then go for it. If it works for you, good for you.

But you need to have some genuine marketing plans in place and be prepared to sell your services in other ways, when insurance companies no longer waive the deductible for repairs. Don't put all your eggs in the FREE basket!