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Old 04-21-2008
Nomad Nomad is offline
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Join Date: Dec 2004
Location: Where I park it, winter in Yuma Arizona
Posts: 98
Default Re: On-Windshield Advertisement Cards

I haven't used this but a couple times a few years ago but a friend of mine used it quite a bit. You leave a note on the car but all the note says is "Please call 555-555-5555". (this is your phone number)
The person who gets the note thinks something might have happened to his car or something and probably 80+% of the time will call you on the phone. You have to be good on the phone to do this, by the way. This sure beat getting a 2 to 3% response from fliers that we put out.

You answer "Hello", and they ask about the note. You say something like "Well, I was walking by your car and noticed that you have a rock chip that looks like it can be repaired to save the windshield, and I am an experienced repair tech". Or something similar or whatever you think will work. I usually give a short explanation of how the repair stops the chip from spreading and looks a lot better.

Most people will not be upset by this. I think the % of people who would be angry at this approach is quite low. I spent one afternoon only for a couple hours doing this and got a couple repairs and a fleet account. You also avoid the "do not call list" thing because they are calling you!

One caller said she was in marketing and this was the best idea she had seen in a really long time.

I think this could be easily overdone, that is, worked in one area too much so that you get the same people. They do have your phone # so you have to keep it polite and respectful even when they may not be. This probably wouldn't happen too often, but just like cold calling fleets, you will run on to jerks once in a while.

This also might work better in some areas than others, this was done in the midwest.

I posted this some time back and most people thought it wasn't a good idea or it wouldn't work for them. Well, if one or two people use this once in a while to fill in their schedule with paying customers, then it will be worth it to me to see people more successful because of this idea. It isn't mine by the way, but a friend of mine.

I have a great business at a tent site now and haven't used this in a long time, but writing about it here makes me wonder if I shouldn't try this again.
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