I agree with Grace. You figure that out of 50,000 mats that you'll be able to do 6 or 7 repair jobs and break even
on the deal. Honestly we use to get happy when an ad would break even. Now if we don't get a 5 to 1 return on a marketing technique we flat won't do it again.

This is a money making business but don't let some ad rep from some sounds to good to be true company take your money.

I owned a detail shop a few years back and I did a 40,000 mail drop because I figured that we only needed to do 30 hand wax jobs to break even. We would then upgrade. Out of 40,000 mail pieces we got 0 phone calls. It doesn't take a mathmatical genious to figure how much we made on 0 wax jobs.

I listned to the ad rep give her speil saying we needed to do it again because of the power of repitition. I fell for it again (man I was stupid then). Another 40,000 piece mailing netted us 3 frickin phone calls. One of those actually netted an upgraded wax job at 60 bucks. We we're out of business shortly after that.

Your best bet is to get Ron Ipachs marketing program and start learning as much as you can about marketing. Wether you like it or not, you are in the marketing business, and repairing windshields for money is the end result. Seriously, use that money and get Rons system.
Then follow it.

Not trying to be negative here, just trying to save you alot of frustration and aggravation.

Cracker


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