If anyone really thinks that they'll get a 5% response on placemat advertising...I've got a great deal on a bridge in Brooklyn for ya'.

I'll guarantee that if you sat there in that diner and PERSONALLY spoke with EVERYONE that walked in the door, you'd never get a 5% response!

Placemat, phonebook cover, register receipt, etc. salesmen bank on those pie-in-the-sky numbers. In my dealings with over 3000 winshield repair, auto glass, and auto repair clients, not even ONE of them had gotten enough response to make their initial investment back.

Before you spend even one cent on advertising, spend a few bucks on your 'advertising education' at your local book store.

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