Sales Points

I have very few places that aren't already using a windshield repair company, or they are doing the repairs themselves. How about you, are you still finding virgin territory? Almost all the marketing stuff I've seen is selling repair over replacement - that isn't the issue for me. I'm going to put together a sales letter with the Top Ten Reasons to Call Me and I would like your input. What reasons do you give when you sell your services to a dealer or fleet account who is already using a windshield repair company? Why use you instead of his regular guy?

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reliability (they know when you are going to come by and can count on it), quality repairs, and a willingness to help them out if necessary(for dealers that could mean you would repair one of their customers cars at the customers home if necessary or make a special trip to the dealership to repair a windshield if the need it done before your regular day visiting them)
It's been my experience their are a lot of people doing this who are unreliable, and dealers really appreciate it if they can count on you.
Also remain persistent, you may have to call on a dealer a few times before he will use your service.

www.ohnonotagain.com</p>

Mafsu

Thanks for taking the time to reply. Your three sales points are excellent.

Anyone else have any other points to use? I'm looking for a total of 10 for my letter. None of them will be about price.

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Seaercher,

Testimonials from satisfied clients carry a lot of weight.
Also, your appearance is another sales point, a silent witnesss to attention to detail. Of course, you have to be practical how you dress for work, but always be neat and well-groomed, and decent shoes. If your personal style does not appeal to the general public (i.e. scruffy beard, straggly hair, grungy clothes) it may be wise to re-think that, and go for a more conservative look.

I wish you much success in the windshield repair world.

Grace

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