coffee news

[bill4117]

has anyone seen this? basically it's a free newspaper designed so the content can be read in less then 10 minutes leaving only the advertisements for people to read while they are on break, waiting for car service, sitting at the coffee shop, etc. this week my first ad is going to run. it costs around $120.00 to run an ad for a month and it seems decent since it has such a wide distribution and it's an exclusive publication, (meaning if you repair glass they will only run your ad and not a competitors ad). the price includes your logo and a picture of yourself if so inclined. i figure at $120.00 a month if i get even 3 calls from it it paid for itself right?

[burnman]

Originally Posted by bill4117

has anyone seen this? basically it's a free newspaper designed so the content can be read in less then 10 minutes leaving only the advertisements for people to read while they are on break, waiting for car service, sitting at the coffee shop, etc. this week my first ad is going to run. it costs around $120.00 to run an ad for a month and it seems decent since it has such a wide distribution and it's an exclusive publication, (meaning if you repair glass they will only run your ad and not a competitors ad). the price includes your logo and a picture of yourself if so inclined. i figure at $120.00 a month if i get even 3 calls from it it paid for itself right?

I've used the coffee news for my other business (Income Tax Preparation). I run it in one sector of the city (60 stores) for about $100 per month. I get about one call per week from it, which breaks even with the sale. I'm hoping on making my money when those customers return. In the end, it's worth trying for a month and see how you do.

[Robin Hood]

I believe that even if you don't get many calls it is still helpful. Experts say that a potential customer needs to see your name 8 - 10 times before they will consider doing business with you. Name recognition is important because if you think about it, when your looking in the yellow pages you call the people you have either had good service with before, someone that was recommended or someone you recognize first.

It makes since that if they keep seeing your name where ever they look it will stick in their head when they actually need your service.