How are you marketing yourself

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WindshieldMedic

How are you marketing yourself

Post by WindshieldMedic »

What are you guys doing to market yourselves? Door hangers? Business cards? Door to door? Putting cards on windshields? Web sites? Internet ads?

What works? I have a web site and I have gotten 4 customers in the past month from people stumbling across my site.

What does it take to make this business work? I've got my kit, my business cards, my logo'd shirts, my web site and door hangers, but nothing is happening. I need 6 to 10 repairs per day to make this happen.

Thank you in advance!
Alan, Columbine, Colorado
(Please see my other post "Finding a Tent Location")
dragwurm

Re: How are you marketing yourself

Post by dragwurm »

If Your Wanting To Do 6-10 Repairs A Day Then You Need To Get Out And Hit Up Fleets. Heres A Couple That Come To Mind Used Car Lots Rental Companys, School Bus Yards, Beer Trucks, Plumbers, Any Fleets That Have Cars On The Road Daily .the Cabel Guys The Phone Trucks ,ups, Fed Ex , I Can Go On And On. The Real Money Is Not In Insurance Or In Private Partys But Fleets
sunshine wr
Senior Member
Posts: 626
Joined: August 13th, 2003, 5:53 am

Re: How are you marketing yourself

Post by sunshine wr »

Dragwurm, is right, if you're sitting around waiting on your phone to ring, 6 to 10 a day ain't gonna happen. Get out and do some foot work. Tell everyone who you are and what you do. You will "stumble" onto a repair quicker than a repair will "stumble" onto you.
toab

Re: How are you marketing yourself

Post by toab »

Word of mouth is the best advertising you can get but it takes time for this to happen though.
screenman
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Location: uk Lincolnshire

Re: How are you marketing yourself

Post by screenman »

I agree word of mouth is very good, but your mouth should be the best get out there and do some leg work, knock on doors talk to people give out cards, sell, sell, sell. You will not succeed in this business without this sort of effort. Web sites and adverts are good but require a lot of expense, work out how much each job costs. Example advert $100 got 10 jobs each one cost you $10. Knocking on doors a bit of time $5 on fuel got 10 jobs, you can all do the maths.
I apologise if I have caused any bad feeling by the style of my posts I just tell it as I see it. I do not really want to go the way of Yvan but I cannot put the letters to the page any other way.
33,000 + screen repairs over 18 years and still learning.
Over
WindshieldMedic

Re: How are you marketing yourself

Post by WindshieldMedic »

So you guys are hitting the streets! I am really interested in what you guys are doing are doing to get sales. The fleet idea is great and I am working on getting these. As far as hitting the streets, how exactly are you doing this? I see myself going from strip mall to strip mall and walking into the shops. I might hand them my card and then say something like "Hi, my name's Alan and I repair windshields. If you or somebody that you know has a rock chipped windshield, I can fix it." Is this the gist of how you are hitting the streets?
Coitster
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Re: How are you marketing yourself

Post by Coitster »

I went into great detail about this sometime ago. Delta Kits used to have it up as a sticky but they took it down for some reason. I don't think they like me anymore ;). The post was titled "Building Your Retail Windshield Repair Business". Or if you can't find it that way just do a search for all of Coitsters posts. I talk about cold calling in depth.
David
Coitster
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Delta Kits
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Location: Eugene OR
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Re: How are you marketing yourself

Post by Delta Kits »

Coitster wrote:I went into great detail about this sometime ago. Delta Kits used to have it up as a sticky but they took it down for some reason. I don't think they like me anymore ;). The post was titled "Building Your Retail Windshield Repair Business". Or if you can't find it that way just do a search for all of Coitsters posts. I talk about cold calling in depth.
David
Coitster
Poor David...:)

Anyway, we'd have a billion stickies if I left them all up!

Here's the post he's talking about:

windshield-repair/398-building-your-ret ... iness.html
Delta Kits, Inc.
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