Re: The new Apartheid. (steering)
Posted: March 25th, 2009, 12:38 pm
I have to agree with Glasstarz on this one. Steering occurs when a prospective customer has already selected you to work on his windshield and THEN gets redirected to a different "preferred provider". That should never happen if you have informed your prospect properly before the first notice of the claim is made.
The Insurance companies do not want to deal with frivilous claims like auto glass claims (unless other more serious damage and/or injury is involved) so they farm them out to third party claims administrators. It just so happens that the two biggest TPA's are affiliated with glass distributors.
It is only intelligent marketing to provide the insurance companies with what they want, i.e. someone that can administer their auto glass claims and give them special pricing (especially on replacements). When you are repair only (or replacement only for that matter) you can't give them what they want.
What we as independent glass repair entities need to do is NOT sign Offer & Acceptance agreements unless we truly agree, but insist that we be listed as potential providers.
Repair only businesses should get behind the NWRA and insist that the Insurance industry be informed that there is a difference between repair and replacement and what it is!
The Insurance companies do not want to deal with frivilous claims like auto glass claims (unless other more serious damage and/or injury is involved) so they farm them out to third party claims administrators. It just so happens that the two biggest TPA's are affiliated with glass distributors.
It is only intelligent marketing to provide the insurance companies with what they want, i.e. someone that can administer their auto glass claims and give them special pricing (especially on replacements). When you are repair only (or replacement only for that matter) you can't give them what they want.
What we as independent glass repair entities need to do is NOT sign Offer & Acceptance agreements unless we truly agree, but insist that we be listed as potential providers.
Repair only businesses should get behind the NWRA and insist that the Insurance industry be informed that there is a difference between repair and replacement and what it is!