Re: Networks
Posted: July 30th, 2009, 11:44 am
I have no way to know how many jobs I lost to steering over the years, but I imagine it was quite a few. Like you, my regular customers or anyone I had in front of me when the call was made would not allow it to happen, but there were plenty who would have come to me but figured the insurance company was looking out for their best interest. What they did not know was that the insurance company negotiates for the lowest "average" price, not the highest quality. To be fair, it's pretty hard to shop for quality when it comes to windshield repair and even replacement. Just because you pay more does not mean you will get a better job, so other than price, insurance companies have to rely on surveys and sales pitches to choose which companies to recommend.
I don't bash on the insurance companies for their business practices. They are in business to make money and the only way they can do that is to attract customers with low prices and good customer service. When shopping for insurance very few people will ask if they can take their car to anyone they want, or if their windshield is broken beyond repair if the replacement glass will be the same brand that came with the car. All that is usually asked for is the cost of the insurance. I do however think that the typical customer is very uninformed and might make different choices if they knew the whole story. It's up to us to educate our customers, but it is not always easy to get a customer to listen to us when their insurance company is telling them something different. They not only trust their insurance company but are afraid of their rates going up if they don't do exactly as they are advised.
I don't bash on the insurance companies for their business practices. They are in business to make money and the only way they can do that is to attract customers with low prices and good customer service. When shopping for insurance very few people will ask if they can take their car to anyone they want, or if their windshield is broken beyond repair if the replacement glass will be the same brand that came with the car. All that is usually asked for is the cost of the insurance. I do however think that the typical customer is very uninformed and might make different choices if they knew the whole story. It's up to us to educate our customers, but it is not always easy to get a customer to listen to us when their insurance company is telling them something different. They not only trust their insurance company but are afraid of their rates going up if they don't do exactly as they are advised.