Winter weather work
Posted: December 12th, 2004, 8:54 am
I have read several posts complaining that buisness slows in the winter and recieved a couple emails asking why I dont consider this the slow season so here is my take on Winter.
Where I live they spread a lot of gravel and salt in winter months so everyone gets blasted with stones( I have done one real estate guys Explorer 3 times in the last 4 weeks) it gets cold and stays that way for weeks at a time, granted that isnt the case some other places (Why am I not in these other places? Duh) People tend to put off stuff like windshield repair but everyone knows that cold weather will cause that chip to pop and result in the need for new glass so the sale is easy. Customers are more receptive to the cold call some actually seam happy to see me.
I find that closing the sale is much easier when its cold and people respect someone with the ambition to cold call in it.
It is important that I plan my work days around the weather and start a little earlier and also work a little later than I normaly do I actually increase my weekly sales by 25% or better but work 50% less when its cold. Its the old "Plan your work and Work you plan" formula.
Winter is realy the prime selling season for me but also crappiest time to be outside so I have to plan a little better and make sure i have all the things like warm clothes and warm packs for my gloves on hand when you get cold its depressing and a depressed salesman sells nothing (Im sure this is the opposite in places like Texas and Florida where the heat is overwhelming in the summer so I guess you just reverse my calender)
For me its simple
Work harder on the days when nothing is falling out of the sky because it might be a couple days before you see the sun again and I use the impending bad days in my sales pitch
" You know mr customer its going to be below zero friday night so if you dont fix this now you might get up saturday morning to find a big crack in you windshield, Repairs are free but replacement means you pay your deductible do you really want to have to spend a couple hundred bucks in the middle of the holiday season?"
Plan my work area in advance scouting areas on crappy days so im ready when the weather breaks
Make Fleet intro calls on cruddy days and service the fleet guys that will let you work inside on the bad days
Set myself a goal for sales $300 is my minimum and I dont stop until either I reach it or it gets dark and if I havnt hit my mark I add the missing amount to the next work days goal in the summer when i hit $1000 for the week I tend to goof off the rest of the week but in the winter I work everyday its nice because there might be 10 days in a row that its crappy and I can goof off then (Man there is some wierd stuff on daytime TV)
Most importantly stay upbeat a positive attitude will do more for sales than anything else, a guy with a bad attitude could be selling $20 bills for $5 and not sell a thing. People like to see a cheerful person this time of year it brings them up as well and happy people say yes
Plan Your work Work Your Plan!
Winter can be profitable if you go about with the right attitude
Where I live they spread a lot of gravel and salt in winter months so everyone gets blasted with stones( I have done one real estate guys Explorer 3 times in the last 4 weeks) it gets cold and stays that way for weeks at a time, granted that isnt the case some other places (Why am I not in these other places? Duh) People tend to put off stuff like windshield repair but everyone knows that cold weather will cause that chip to pop and result in the need for new glass so the sale is easy. Customers are more receptive to the cold call some actually seam happy to see me.
I find that closing the sale is much easier when its cold and people respect someone with the ambition to cold call in it.
It is important that I plan my work days around the weather and start a little earlier and also work a little later than I normaly do I actually increase my weekly sales by 25% or better but work 50% less when its cold. Its the old "Plan your work and Work you plan" formula.
Winter is realy the prime selling season for me but also crappiest time to be outside so I have to plan a little better and make sure i have all the things like warm clothes and warm packs for my gloves on hand when you get cold its depressing and a depressed salesman sells nothing (Im sure this is the opposite in places like Texas and Florida where the heat is overwhelming in the summer so I guess you just reverse my calender)
For me its simple
Work harder on the days when nothing is falling out of the sky because it might be a couple days before you see the sun again and I use the impending bad days in my sales pitch
" You know mr customer its going to be below zero friday night so if you dont fix this now you might get up saturday morning to find a big crack in you windshield, Repairs are free but replacement means you pay your deductible do you really want to have to spend a couple hundred bucks in the middle of the holiday season?"
Plan my work area in advance scouting areas on crappy days so im ready when the weather breaks
Make Fleet intro calls on cruddy days and service the fleet guys that will let you work inside on the bad days
Set myself a goal for sales $300 is my minimum and I dont stop until either I reach it or it gets dark and if I havnt hit my mark I add the missing amount to the next work days goal in the summer when i hit $1000 for the week I tend to goof off the rest of the week but in the winter I work everyday its nice because there might be 10 days in a row that its crappy and I can goof off then (Man there is some wierd stuff on daytime TV)
Most importantly stay upbeat a positive attitude will do more for sales than anything else, a guy with a bad attitude could be selling $20 bills for $5 and not sell a thing. People like to see a cheerful person this time of year it brings them up as well and happy people say yes
Plan Your work Work Your Plan!
Winter can be profitable if you go about with the right attitude