Marketing Training Curriculum - Orlando
Posted: December 20th, 2004, 5:36 pm
I have been working for a month (off and on) now restructuring the Marketing portion of this fine boot camp training session. I am very excited about what has come out of it. I think you will be as well. I have added a little workbook that will go along with the seminar. I also have taken out some of the fluff and it seems the real essence of what it takes to sell this product is much clearer now. I am actually working on the workbook as I type now. I wanted to take a quick break and let you all know how much I think you will enjoy and profit from not only having the training certification from one of the most respected windshield repair companies anywhere (and NO I do not work for Delta Kits and I get paid nothing to say this) but also from learning how to get those sales that keep slipping through your fingers. Let me give you a quick outline of what we will be talking about:
The title is "15 steps to success in Windshield Repair" (tentative title it may end up being 17 or 18 steps depending how I split the grouping up but you get the picture)
1. Tent Locations (where to look)
1b. Tents 1b(How to get a location)
2. Fleet location (What kind of companies do I look for?)
3. Fleets (WHo do I talk to at these companies)
4. Basics of a sale
5. Developing our sales energy/enthusiasm
6. Approaching the customer (tent style 1)
7. Approaching the customer (tent style 2)
8. Approaching the customer (fleets)
9. Prehandling objections
10. Prepping for paperwork and shadow of the crack illustration
11. Overcoming objections
12. Closing the sale (tents)
13. Closing the sale (fleets)
14. Advertising materials
That is the basic outline and each of those topics is discussed in an easy to use, concise fashion with not only a "how to" approach but more importantly a "why do" approach. I feel if you know why we do something the way we do it then you can take that principle and use it in your own words .... or adapt it to your environment or culture. There isn't a person out there no matter how long they have been doing rock chips that will not come away with something they may not have thought of and can use in a profitable manner in their business. I say that not because I am a genius or that I have some sort of corner on the market of windshield repair sales, but only because I have studied this material and literally thousands of sales related audio books and seminars and I have trained many hundreds of people to do exactly what we will be discussing in our training session. I always feel an open ear to anyone is the best way to learn.
I really hope to see as many of you there as possible and I guarantee you will come out of this conference a better rock chip repair guy and also a more profitable business operator. If you are unable to make it to the Florida session and you would like to talk with us about independent training at your location please feel free to contact me at 503-750-4567 (my cell phone number). We have lots of training programs that I can't take the time now to spell out but would be happy to talk with you for a while on the phone.
P.S.... for those of you who do not know I am an independent windshield repair company owner out of Portland Oregon. I have done tents successfully in most every situation (except squatting), we have a thriving fleet business and we have worked extensively in business sharing ventures like having our employees in Jiffy Lubes and so forth. I do not work with or for Delta Kits in any fashion except that they asked me to do the marketing portion of their training. I have been specifically doing training for outside companies for about 2 years now and have trained probably 100 or so different stores and 600 or so individuals. That doesn't make me an expert but it does mean that you can hopefully glean a thing or 2 from some of my experiences. Hope to see you there!!
Brian
The title is "15 steps to success in Windshield Repair" (tentative title it may end up being 17 or 18 steps depending how I split the grouping up but you get the picture)
1. Tent Locations (where to look)
1b. Tents 1b(How to get a location)
2. Fleet location (What kind of companies do I look for?)
3. Fleets (WHo do I talk to at these companies)
4. Basics of a sale
5. Developing our sales energy/enthusiasm
6. Approaching the customer (tent style 1)
7. Approaching the customer (tent style 2)
8. Approaching the customer (fleets)
9. Prehandling objections
10. Prepping for paperwork and shadow of the crack illustration
11. Overcoming objections
12. Closing the sale (tents)
13. Closing the sale (fleets)
14. Advertising materials
That is the basic outline and each of those topics is discussed in an easy to use, concise fashion with not only a "how to" approach but more importantly a "why do" approach. I feel if you know why we do something the way we do it then you can take that principle and use it in your own words .... or adapt it to your environment or culture. There isn't a person out there no matter how long they have been doing rock chips that will not come away with something they may not have thought of and can use in a profitable manner in their business. I say that not because I am a genius or that I have some sort of corner on the market of windshield repair sales, but only because I have studied this material and literally thousands of sales related audio books and seminars and I have trained many hundreds of people to do exactly what we will be discussing in our training session. I always feel an open ear to anyone is the best way to learn.
I really hope to see as many of you there as possible and I guarantee you will come out of this conference a better rock chip repair guy and also a more profitable business operator. If you are unable to make it to the Florida session and you would like to talk with us about independent training at your location please feel free to contact me at 503-750-4567 (my cell phone number). We have lots of training programs that I can't take the time now to spell out but would be happy to talk with you for a while on the phone.
P.S.... for those of you who do not know I am an independent windshield repair company owner out of Portland Oregon. I have done tents successfully in most every situation (except squatting), we have a thriving fleet business and we have worked extensively in business sharing ventures like having our employees in Jiffy Lubes and so forth. I do not work with or for Delta Kits in any fashion except that they asked me to do the marketing portion of their training. I have been specifically doing training for outside companies for about 2 years now and have trained probably 100 or so different stores and 600 or so individuals. That doesn't make me an expert but it does mean that you can hopefully glean a thing or 2 from some of my experiences. Hope to see you there!!
Brian