Allstate "Customized Offers"
Posted: December 22nd, 2004, 9:18 pm
Have any of you received this brochure from Allstate? It is entitled Glass Claim Express & Customized Offers.
At first glance, it appears to be directed toward a "pricing war" stimulus for competition among windshield repair providers. Moreover, it indicates that participants improve their opportunity to be on a short list of initial offers to clients that do not express a choice of repair providers. This very closely parallels the "steering" concepts that some of you may have experienced in the past.
The program is optional ---we should all carefully review this document to understand what benefits, if any, it provides those of us that face the harsh elements while performing these much needed services to the policy holders.
My fondest hope is that it has the potential to create a more professional bond between the glass service providers and the insurance industry. But I don't think that this is leading in that direction.
Any comments from other professionals?
At first glance, it appears to be directed toward a "pricing war" stimulus for competition among windshield repair providers. Moreover, it indicates that participants improve their opportunity to be on a short list of initial offers to clients that do not express a choice of repair providers. This very closely parallels the "steering" concepts that some of you may have experienced in the past.
The program is optional ---we should all carefully review this document to understand what benefits, if any, it provides those of us that face the harsh elements while performing these much needed services to the policy holders.
My fondest hope is that it has the potential to create a more professional bond between the glass service providers and the insurance industry. But I don't think that this is leading in that direction.
Any comments from other professionals?