Educating the fleet manager
Posted: February 18th, 2005, 12:59 pm
I presently do not solicit WSR fleet accounts, as I am concentrating more on my paintless dent repair business. However, I do have alot of experience dealing with fleet managers from my previous work in the autobody field. Let me share some of that experience here.....Most all fleet managers or used car managers have a background in either management or sales. Many are very naive in the actual repair of fleet vehicles. Therefore... many do not even know how to deal with having repairs done or dealing with vendors who come by offering their services.
Believe me, THESE GUYS ARE CLUE LESS !!!!
You need to educate them!!!
Rarely are you going to walk into a place that has not had another WSR vendor offering his services. You will probably hear " We already got a guy" To this you say... "great, but did you know that you need two guys?"
This statement will usually get a rise out of them..... you then continue..."most all of my accounts use two vendors for everything- It keeps every body in line- because when you only have one guy he can hold you hostage....he can fix the chips at HIS price... he can show up when HE wants to ...and HE HAS NO COMPETITION."
"Sir, I am that mans competition. I would like to fix that chip out there on that Chevy blazer as part of a free demo. If you like my work, I would like to leave you my card, and check back in regularly as your # 2 guy. If you don't get these fixed ASAP they could crack out in the hot sun or cold. Are you willing to risk having to buy a replacement out of loyalty to your #1 guy? "
Yeah, it sucks being the number 2 guy, but at least you'll have another account. Bob
Believe me, THESE GUYS ARE CLUE LESS !!!!
You need to educate them!!!
Rarely are you going to walk into a place that has not had another WSR vendor offering his services. You will probably hear " We already got a guy" To this you say... "great, but did you know that you need two guys?"
This statement will usually get a rise out of them..... you then continue..."most all of my accounts use two vendors for everything- It keeps every body in line- because when you only have one guy he can hold you hostage....he can fix the chips at HIS price... he can show up when HE wants to ...and HE HAS NO COMPETITION."
"Sir, I am that mans competition. I would like to fix that chip out there on that Chevy blazer as part of a free demo. If you like my work, I would like to leave you my card, and check back in regularly as your # 2 guy. If you don't get these fixed ASAP they could crack out in the hot sun or cold. Are you willing to risk having to buy a replacement out of loyalty to your #1 guy? "
Yeah, it sucks being the number 2 guy, but at least you'll have another account. Bob