Yellow Pages
Posted: May 3rd, 2005, 5:57 pm
We are having excellent results with the yellow pages in our area. Our new ad hit SBC recently and it paid for itself (the whole year) in the first 10 days. They also give a discount if you can pay the sum in one payment and new listings get a reduced rate to boot.
My advice is this. Open the book (or books for that matter) and see who is in there. Most WSR listings convey little to no useful information but a name and phone number. You can do better than that!!! Don't worry about the big block ads. You want to get in the LIST pushing YOUR WSR! You know where everybody is lined up one after the other? Put in a better ad and you will get 1st dibs (most likely) on any work coming out of the book.
We are getting a good spread of day calls, evening calls and weekend emergencies.
I have heard too many guys turn their nose up at the book and wanted to get the word out that it is working great here!
If you have any question on wording I can PM you back what my ad says.
My advice is this. Open the book (or books for that matter) and see who is in there. Most WSR listings convey little to no useful information but a name and phone number. You can do better than that!!! Don't worry about the big block ads. You want to get in the LIST pushing YOUR WSR! You know where everybody is lined up one after the other? Put in a better ad and you will get 1st dibs (most likely) on any work coming out of the book.
We are getting a good spread of day calls, evening calls and weekend emergencies.
I have heard too many guys turn their nose up at the book and wanted to get the word out that it is working great here!
If you have any question on wording I can PM you back what my ad says.