Ive been in the wsr business going on two years. It has been pretty good considering im working around my college schedule. Most of my work comes from knocking on doors of houses and businesses. Though sometimes it gets kind of slow becuase the town that i live in is not huge. Im curious if any of yall have some good advertisement techniques. I was thinking maybe the newspaper, but the ad would be so small that im not sure if i wouldnt be wasting my money. Ive heard some people talk about puttin out signs, and others tell me to run a yellow page ad(theres just so many glass shops with yellow page ads already) Do any of you ever do radio ads on local stations?
Any help would be greatly appreciated.
Thanks,
Steve
Best Forms Of Advertisements
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Delta Kits
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Re: Best Forms Of Advertisements
Steve,
I would get your vehicle lettered with your company name, logo, number, and what you do. That's one of the best "bang for the buck" forms of advertising. You can always use magnetic signs if you need to.
Okay, there's one...Others?
I would get your vehicle lettered with your company name, logo, number, and what you do. That's one of the best "bang for the buck" forms of advertising. You can always use magnetic signs if you need to.
Okay, there's one...Others?
Delta Kits, Inc.
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Almost-New Too
Re: Best Forms Of Advertisements
We have our trucks outfitted and we receive 1 - 2 calls per week. Usually netting a sale and usually a long crack inspection.
Talking to everyone you ever come into contact with and give them your card. Networking is key.
Word of Mouth - Do something good for the Used Car Manager at the dealership you're wanting to get your foot in the door. EXAMPLE: We write off money for our accounts if they aren't satisified with our results. I would rather give up $45 on 1 fleet customers car and retain their future business so I can bill out hundereds and thousands more the rest of the year. This creates goodwill between the 2 companies, you are looking out for their good interest above your own profit margin.
Our company doesn't spend any money on newspaper ads, radio spots, printing (except business cards DONE PROFESSIONALLY!!!), or flyers. They typically are a waste of time.
I've started some descent discussions lately, I'll see if my run continues...
HOW DO MOST PEOPLE VIEW THEIR JOBS? ARE YOU A SALESMAN A CLOSER, THE HARDER YOU PUSH THE MORE YOU WILL CLOSE THE MORE MONEY YOU MAKE? OR ARE YOU A CUSTOMER SERVICE PERSON SAVING COMPANIES THOUSANDS OF DOLLARS IN REPLACEMENT GLASS, WRITING OFF A REPAIR IF THE CLIENT ISN'T COMPLETLY SATISIFIED OR IF THE REPAIR DIDN'T TOTALLY GET FILLED?
We are a customer service company. We put our clients first. We build personal relationships within our client/dealership base. We try to be on a first name basis with every person and make a personal connection with them on some small level. People like to do business with people they like and the only way to get to know someone is to stop and talk with them. Talk with them every time you are on their lot or in their building. I'm sure our repairs per day are a lot lower than some (our average price per repair is probably higher than most!!), but we try to focus on the long term prospect of servicing the client/corporation/dealership. Long after the Used Car Manager leaves for another job, you've got ties to all service writers, techs turning wrenches, salesmen, secretaries etc that the new UC Manager will be eager to talk with you and get to know you and will hopefully continue to business with you as you build a relationship with him/her.
Whew, stopped the spewing. Just curious what people thought about their job and how they market their company to their customers.
Talking to everyone you ever come into contact with and give them your card. Networking is key.
Word of Mouth - Do something good for the Used Car Manager at the dealership you're wanting to get your foot in the door. EXAMPLE: We write off money for our accounts if they aren't satisified with our results. I would rather give up $45 on 1 fleet customers car and retain their future business so I can bill out hundereds and thousands more the rest of the year. This creates goodwill between the 2 companies, you are looking out for their good interest above your own profit margin.
Our company doesn't spend any money on newspaper ads, radio spots, printing (except business cards DONE PROFESSIONALLY!!!), or flyers. They typically are a waste of time.
I've started some descent discussions lately, I'll see if my run continues...
HOW DO MOST PEOPLE VIEW THEIR JOBS? ARE YOU A SALESMAN A CLOSER, THE HARDER YOU PUSH THE MORE YOU WILL CLOSE THE MORE MONEY YOU MAKE? OR ARE YOU A CUSTOMER SERVICE PERSON SAVING COMPANIES THOUSANDS OF DOLLARS IN REPLACEMENT GLASS, WRITING OFF A REPAIR IF THE CLIENT ISN'T COMPLETLY SATISIFIED OR IF THE REPAIR DIDN'T TOTALLY GET FILLED?
We are a customer service company. We put our clients first. We build personal relationships within our client/dealership base. We try to be on a first name basis with every person and make a personal connection with them on some small level. People like to do business with people they like and the only way to get to know someone is to stop and talk with them. Talk with them every time you are on their lot or in their building. I'm sure our repairs per day are a lot lower than some (our average price per repair is probably higher than most!!), but we try to focus on the long term prospect of servicing the client/corporation/dealership. Long after the Used Car Manager leaves for another job, you've got ties to all service writers, techs turning wrenches, salesmen, secretaries etc that the new UC Manager will be eager to talk with you and get to know you and will hopefully continue to business with you as you build a relationship with him/her.
Whew, stopped the spewing. Just curious what people thought about their job and how they market their company to their customers.
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mafsu
Re: Best Forms Of Advertisements
Almost-New Too you forgot the Old used car manager calling you from his new place of employment to get you to do their work. I like the way you think. It takes salesmanship to get into an account. However a good relationship with a fleet customer just keeps paying for itself over and over. Anyone who is not happy with a repair I do, does not pay for it. Happens maybe once a year. Almost always at my insistence that I'm not happy with it.
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Sneck
Re: Best Forms Of Advertisements
I agree with Jeff about lettering your vehicle.
I lettered my Toyota Pickup with stick-on vinyl letters that I purchased from Ace Hardware. I only spent about $35 or $40 bucks to get enough packs of red and blue letters. I lettered it all the way around (including the front of the hood). Even though I did it all myself - it really looks good. And best of all - IT WORKS!
I get calls from people all the time because they saw my truck (while I was driving to my other job, or when I was sitting at the grocery store waiting for my wife). Just yesterday - I was at a stop-light and a guy jumped out of his car and ran up to me and asked if I had any business cards. He has some chips that needs repaired.
But if you do the lettering yourself like I did, TAKE YOUR TIME!!!! The stick-on vinyl letters are easy to work with, but they can also be easy to stick-on crooked or slanted. I used a straight edge and a pencil to draw a light base line on my truck so I could keep my letters straight.
I put the lettering on over a year ago, and there is no wear or fading on them. They still look new!
My truck is WHITE. The letter colors I used were...
BLUE = "MOBILE WINDSHIELD REPAIR"
RED = "MY PHONE# AND CELL PHONE#"
So overall, my colors are red, white, and blue. Perfect color choice as the whole idea behind my having my windshield repair business is to give me INDEPENDENCE!
I have also tried advertising in the local nickel paper but I have not been consistent with it because I was just not getting any results.
Sneck
I lettered my Toyota Pickup with stick-on vinyl letters that I purchased from Ace Hardware. I only spent about $35 or $40 bucks to get enough packs of red and blue letters. I lettered it all the way around (including the front of the hood). Even though I did it all myself - it really looks good. And best of all - IT WORKS!
I get calls from people all the time because they saw my truck (while I was driving to my other job, or when I was sitting at the grocery store waiting for my wife). Just yesterday - I was at a stop-light and a guy jumped out of his car and ran up to me and asked if I had any business cards. He has some chips that needs repaired.
But if you do the lettering yourself like I did, TAKE YOUR TIME!!!! The stick-on vinyl letters are easy to work with, but they can also be easy to stick-on crooked or slanted. I used a straight edge and a pencil to draw a light base line on my truck so I could keep my letters straight.
I put the lettering on over a year ago, and there is no wear or fading on them. They still look new!
My truck is WHITE. The letter colors I used were...
BLUE = "MOBILE WINDSHIELD REPAIR"
RED = "MY PHONE# AND CELL PHONE#"
So overall, my colors are red, white, and blue. Perfect color choice as the whole idea behind my having my windshield repair business is to give me INDEPENDENCE!
I have also tried advertising in the local nickel paper but I have not been consistent with it because I was just not getting any results.
Sneck
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Glacier Auto Glass
Re: Best Forms Of Advertisements
We also lettered our black Suburban in Metallic Blue and Chrome lettering. It is VERY eye catching and we get compliments - and calls all the time from it. I am also in a small town. Also, keep you business cards on you. There's nothing that says you can't set a card under the wiper blade of a vehicle that needs a repair. People see their chips when they are driving and think "I need to get that fixed" but our lives are busy....you just did their homework for them and I bet you'll get the call.
Also, in our local grocery stores they have boards where people put up ads for stuff they are selling, garage sales, etc. Around the perimiter of the board are 9x11" spaces for ads that are done professioanlly by a company calles "Sports Display" (they do this all over the countly). It cost us $632 for the YEAR to advertise there - and their graphic designder make the ad for you. If this company offers this in our town, I would bet they do it in yours!
Also, in our local grocery stores they have boards where people put up ads for stuff they are selling, garage sales, etc. Around the perimiter of the board are 9x11" spaces for ads that are done professioanlly by a company calles "Sports Display" (they do this all over the countly). It cost us $632 for the YEAR to advertise there - and their graphic designder make the ad for you. If this company offers this in our town, I would bet they do it in yours!
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zlm_us
Re: Best Forms Of Advertisements
If anyone is interested vista print has a special until 6/30. You just pay shipping on 250 business cards with no ad on the back. I ordered 250 cards for $5.25 shipped to the door.
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