Looks good. However I would make some changes to the Benefits page. First move the part about enviroment to the bottom. The line up I think should be 1)Save Money with windshield repair. 2) Safer than replacement. 3) Saves time vs. replacement. 4) Earth Friendly.
Second you need to rework the part about 2 days to drive and 2 weeks to wash. Todays adhesives cure much faster. As an example the new 2 part adhesives have been tested safe after 1 hour.
Listen to ARG.
Plan your answers to questions. How many repairs have you done/success vs failure? How long have you been in business? Who are your customers-retail, wholesale,etc. You are so young, some will not wish to do business with you, where at 59, I've learned to dazzle them with brilliance, or baffle them with BS!
I really don't know about pushing the factory trained thing-does it really count in advertizing? Can you name one person who has failed? Especially after purchasing a kit? I do wish I could have afforded it 15 or so years ago.
I wish you well-adapt and improvise!
I'm sorry you feel the way you do about the comments. These comments were based on 16 years experience of windshield repair. Most people I deal with repair to save money, but I have a high percentage that also repair because it eliminates leaks and other problems. It's hard to say someone is doing a repair to save money when they have a windshield that costs $150, yet you do 8 repairs on that windshield and they state they want to maintain the factory seal.
Yes, I've seen some who have failed but were factory trained. But I've also seen those with no training, go out and do half baked repairs; they don't last long, as word gets around. Bad repairs in this business are a problem. We have begun seeing an increased number of customers who now recognize what a good repair is. That said, I don't know if stating factory-trained helps, it is possible. Stating that someone is NWRA or NGA certified I believe does. Years ago when you needed to get your car repaired you just hoped you found a good shop. Then came ASE; many mechanics I knew at that time laughed stating they didn't need the certification. Now look at how many shops state they are ASE certified. Would they get certified if it didn't work?
To date my business continues to grow. I enjoy a high repeat and referral business. I'm told on many occassions by customers that they appreciate my honesty. These same people send me work from others they know.
Finally, I've learned in marketing and sales that you learn something new all the time. What works in Ohio may not work in Oklahoma. You can continue to do things the old way or you can try new ideas to improve your business. The prise for success exceeds the cost of failure.
The above advice is excellent, I would also add some additional advice, first for the pricing $50 retail is excellent, for fleets I would not advertise the 50% reduction for 2 reasons. The first is retail customers will feel that they are being ripped off, and second 25$ is too cheap, go with 20% or maximum 30% off if the customer is a very good one, instead state fleet pricing by quotation.
One other point, the warrenty 100% satisfaction is a little too much, some customers will burn you on this one(well I just assumed it would disapear, i'm realy not satisfied......). For comparison sakes here is my warrrenty
In addition to the above suggestions, I have a few you may wish to consider ....
1. The repair process - Let's face it, alot of us wsr folks spend much of our time educating our (prospective) customers as to what (quality) windshield repair is, as well as to what their expectations of a completed repair should be. Providing this information on your site could serve to pre-educate your prospective customers and convince them that wsr really works.
2. What can/can't be repaired - Couldn't hurt to describe the types of damage that can (and can't be) repaired.
3. Insurance - Whether you plan to join the networks, signup with ACT, direct bill or not even process insurance claims at all, it couldn't hurt to mention that most insurance companies (with appropriate coverage) woule either pay or re-imburse for the cost of the repair.
I don't know how to edit my post.
Should have said do you know of anyone who failed to be certified after factory training, and especially after buying a kit?
My guess is the majority of factory trained people fail in this business, just like in all businesses. Half fail within 2 years.
I was a member of the NWRA many years ago, and may join again. But, just how many
customers have ever asked if you were certified by them, or even know who they are? I guarantee-none! It's fluff that looks good on a business card.
Tyler,
Great job on the background, color choice, and graphics. I found your site to be an easy site to navigate, and easy to read. You have kept your sentences and paragraphs from running too long which is good for internet reading. You have structure, space, and organization to the page content which is also a good thing for internet reading. Overall I think it’s a nice looking site and I think you did a good job.
I’m not going to suggest moving this, that, and the other thing to here or there, but I thought you may want to know about a few minor spelling issues that you can change easy enough. You will want to have your content spelled correctly so you don’t display a lack of attention to detail. I’m not an expert, but here is what I found that you may want to change.
http://www.worthwhilemwsr.com/rates.html See suggestions below…
Are Repair Quality is (change to) Our Repair Quality is
Are Service Quality is (change to) Our Service Quality is