Developing "Top of Mind Awareness"
Posted: October 16th, 2005, 10:55 am
[CENTER][CENTER]Top of Mind Awareness:[/CENTER]
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A few things that have worked for me.
We don't want them to think "Beltron"
- When you think "cotton swab" you think Q-Tip.
- When you think "tissue" you think Kleenex.
- When you think "bandage" you think Band-Aid.
[/CENTER][/CENTER]A few things that have worked for me.
- Personalized Chip Savers. Find a mall parking lot, slap your phone number right on the chips. It's not really a "hand-bill" ,llike a flyer that will blow away. I you cover 500 chips and get even 5% call backs.....thats 25 jobs.
- Start an internet newsletter. Get your customers e-mail address. Send monthly specials, ect. It's a golden oppurtunity to educate your customers.
- Put a "Your Company Toolbar" on your customers web browser.
(like the google toolbar for IE and Firefox) Go Here!
We don't want them to think "Beltron"
