I was a cop for ten years and own a consulting business but this summer I spent a couple-years-worth of a cop's salary to buy an existing mobile windshield repair business. 99% of the purchase price was blue sky... I bought what a wonderful father and son had built since 1982. For me, it was a turn-key business, with an average of 5 "repeat customer" calls each day... my gaudy/ugly vehicle magnets and my trademark red apron are responsible for another 2 jobs each day. $250 a month on newspaper and $3,000/yr with the phone books & $500 with the local RV park's map advertisement bring in the rest. I charge fleets $40 compared to the normal rate of $60... so I really don't work the fleets as much as I could.
Your most important step is to recognize the lifetime value of a client. If a potential client chooses another repair place - still be friendly and respectful to that person. If you see that the other place didn't get the resin all the way to the end of the crack- finish the job for free, call the person in a month to see how the repair is working out, send them a Christmas card, and call them again 1 year from your "re-repair" to see how it is holding up and how the person is doing. This year-long courtship will likely secure that person's loyalty for the rest of your business's life. You can scrape for 1500 new clients every year... but doesn't it make more sense to build a strong base of loyal repeat customers who will remember your name when their friend mentions a chip in their glass? To start, send a nice 1-page letter with personalized seri-flex chip savers enclosed to all the clients you have done work for as well as all your local friends and business associates.
Make sure that you educate yourself before taking the Full Time plunge. Being an excellent employee or technician in windshield repair, medicine, or any other profession is 100% different than running a business. Are you good at running a business? Can you get even better? If you are afraid of cold sales, are not interested in reading a few books on sales, marketing and running a business... maybe part-time is better for you.
If you are willing & ready to succeed and are willing to "do what it takes" then do it! Be a full-time person! I love it! Imagine a "bad day" at your "job" compared to a "bad day" fixing windshields... maybe you scratch a hood... no big deal, pay $500 for the repair, treat the person right and you will still have a loyal client. If I had a bad day as a cop, lets say I beat someone... $500 and a smile would not repair that problem!!!
Go for it, but first do a business plan that includes a cash flow, marketing plan...etc... run it by a banker or business friend... see what they say... make up some projected P&L's and balance sheets.
If you would like an excellent Excel cash flow template, send an email to me at
shepard@servicebrokerageofjh.com and I will send it to you... it is fun to play with...
Recommended "easy-read" books:
High Trust Selling by Todd Duncan
The E-Myth Revisited by Michael Gerber
Cash Flow Quadrant (and his other stuff) by Robert Kiyosaki
Some of
Tom Hopkins books or tapes on selling (He is a high-preasure real estate dude, lots of his stuff is not ethical ... but some of his good stuff is great...)
Good luck!