Sales letters

[S&W Glass Repair]

I'm posting to letters, one for fleets and the other I use for car lots. Feel free to use these to help in any sales you might be trying to obtain. I use these letters on extremely nice paper with my logo which is purple and teal. They are put inside an envelope which has my logo and return address on them along with a business card which is tri-folded in the letter. These are always hand delivered along with the offer to all fleet customers for a FREE demonstration, no car dealers are offered this FREE demonstration. I also carry a voice recorder with me and while I'm driving I will pick it up and record the number and name of a company. I'm sending out 100 fleet letters per month, this is a brand new tactic but so far I have picked up one new fleet account for steady business and several single calls for repairs have come in.

Letter to car Dealers:

S&W Glass Repair has been in the business of repairing stone chips in windshields for nearly 20 years. Our main business has always been fleet customers such as Coca-Cola, Pepsi, Herr

[GlassStarz]

So if you are hand delivering them why dont you just give them a real sales pitch and get 10 x the kill ratio? give em the pitch give em a demo leave a card start making them a regular stop
Letters do have a place but they dont get much result compared to live contact

[S&W Glass Repair]

I guess what I said was misleading, let me clarify my statement. When I'm driving to south Jersey tomorrow I'll be driving down route 95 south. If I see a van, we'll say "Jim's Plumbing", I'll grab my recorder, repeat his phone number. Not knowing how many trucks he has which may be only one or two I'm not going to drive say 20 miles to hand deliver a flier for that customer, it's not conducive to good time management. I have 5 branches of Ryder Truck Rental, Pepsi which I'm trying to obtain has 293 vehicles, it's certainly worth the drive time to get an account like that or if "Jim's Plumbing" was on my way somewhere else I would drop off a flier and introduce myself but again for the reasons explained above I wouldn't seek him out. Upon receiving my flier if he's interested he'll call, if not, not.......no big deal. This is just away to create new business, does it work? Well, out of my first 100 fliers mailed in September at a cost of $41 plus two hours time I would say I have generated $500 in sales so far with the residual effect to be excellent for the one fleet company as now they are set on a regular schedule.
Cheers,
Scott

[toab]

S&W: when do you service some of these huge accounts? Do you do them after hours or on saturdays.How do you catch the vehicles at the depot?

[S&W Glass Repair]

I work every weekend, period. A choice but a good one. This weekend I have my largest account, New Century Transportation, they have 1000 tractors. Their yard is so large I refer to it as the front 9 and back 9, like a golf course. They also have a second lot which I'll be at next weekend. I would say I average $300 to $500 every time I service their vehicles, not really a lot when you consider how many vehicles they have. They are projected to spend about 15k with me this year, maybe more. If your going to do fleet work as I have chosen you can make a weeks pay in two days. This week I was off Monday, Tuesday and pretty much Wednesday. I dropped off bills from the weekend work on Monday, Tuesday I went to one account and Wednesday I was off. Today was a $400 day, tomorrow should be a nickle and hopefully Saturday and Sunday combined will chip in for another nickle, sometimes it always doesn't work out that way. Last week for example I did $440 on a Tuesday, one account, a great day and a great way to start last week. My fleet prices vary depending upon the companies amount of vehicles. Fleet work is much cheaper then retail but pretty much guaranteed, that's what's nice about it. Once you get a company to buy in to you repairing their windshields they can't wait for you to get there to save them money. It took a while to get some of these companies to buy into what I was doing but once they do, your on easy street. Car dealers have you make a list and they pick and choose what they want to do, I have carte Blanche at New Century, I show up, fix what's broken and turn in a bill. I'm there two weeks out of every three.
Cheers,
Scott

[S&W Glass Repair]

TOAB,
my family owns a beach front cottage in Port Elgin, are you near there? I'm on the beach which is known as Gobbles Grove.

[Bois]

Scott, when you do fleet repairs on weekends, are the cabs open so you can put a mirror inside or do you not use mirrors? I have 1 fleet account where all trucks are at the depot on Sunday, only. The doors are locked and there's no one working to open them up. Makes it difficult since I like using mirrors for quality.

[S&W Glass Repair]

Good question, I don't use mirrors and my employee was trained specifically without the use of mirrors do to the fact you cannot get into most cabs to put a mirror on the inside. After 18 1/2 years I've gotten pretty good at repairs so I never use a mirror, period. I have just started back doing car dealers for the first time in nearly 11 years and though the keys are accessible I still don't use a mirror. I've found patience is the biggest factor in having repairs come out good. Sure, equipment and resins can be argued until the sun goes down but when I see poor repairs I attribute it to two main factors; 1: Not taking enough time to allow the resin to enter the break 2: Many timers access to a break is limited so drilling is necessary to allow the resin to enter the break fully

Experience is a huge plus, my part-timer has been with me for 2 1/2 years and he'll still ask me questions or leave repairs for me to do since he doesn't feel comfortable doing them.

[Berg]

toab , please email me at orsawatchco@hotmail.com.

thanks

Berg

[screenman]

SW most of the bad repairs we see is due to moisture being left in. How do you see air spots under the injector without a mirror?