Faxing your sales letter!!!

[MadMike]

I faxed my 4 page sales letter, that Coitster recommends in his sticky, 1st thing this morn to a counter top business. Yesterday, I had a couple of leads from them, and I hoped to be able to get some business today. So I went and visited them after doing about 5 repairs right around the corner wtih them, and said Hi, and asked if they had received my fax. The nice lady said yes, they had received it, and she had read it. Come to find out this is the Owner of the business' wife, who works there as well. So we struck up conversation, I went and looked at her Cadillac. No chips! So I looked at the one business truck sitting besides it, No chips brand new W/S. So I ask her how many vehicles do they have. 5. So then I said, who takes care of your trucks. No one! So real casual like, I ask If I can come by every 2 weeks to check on her vehicles. She says sure, come on by, I'll let Frank and Tom know that you'll be coming by next week.

So my 1st fleet work. Pretty small as it is, but its a start.

Use that letter fellas.

[gold star wsr]

Just a word of caution: Be very careful not to send any sales faxes without first obtaining permission. There is a federal law prohibiting 'junk faxes' ... it is called 'advertising by theft', and severe penalties can result.

[gold star wsr]

PS If you doubt this, just go to your search engine and type in "junk faxes" and see what comes up.

[CPR]

I personally HATE junk faxes, I look at it this way you have to go in and talk to your target customer so drop off any sales info then. You stand a much better chance of getting it to the right person and they may actually read it. In my opinion magnetic business cards and rolodex cards are much better marketing tools for fleet work.

[MadMike]

Isn't it kind of ridiculous that there is a federal law agains't "Junk Faxes". However, we can get telemarketing calls out the wazoo, and those crazy pop ups on your pc, not to mention the spam emails.

Anyhow, point taken, I do ask permission first.

Thanks,

[gold star wsr]

On the surface, a law against junk faxes might seem frivolous. However, high profile busineses can be subject to floods of faxes, so much so, that they can even be prevented from receiving the ones they need to get. Or they have to sort through all the junk ones to find the one they were expecting. In addition, faxes cost money to receive, but they do not cost anything to send to local numbers. The recipient has to stock the paper and keep the ink cartridges current. This is why junk faxes are called 'advertising by theft'. Additionally, fax can be used in an evil way. A mean-spirited competitor could concievably create a log-jam of faxes, either by himself, or by having numerous other people initiate innumerable faxes, and prevent you from getting any of the faxes you need to receive. And while he is causing you to lose business, you are paying for the materials for these faxes!

[MadMike]

Thanks for the insight Gold Star.