Need Help On Sales Pitch for Tough Customers

[BmwJunkie]

I found a Bullseye on a 1985 maxima today. I went into the business I thought the owner my be at and asked whos car it was. I got lucky, the person I asked said it was his. So anyway, I did my sales pitch and the guy said "how much"? I told him It was at no charge to him as long as he had full coverage. He said no I don't. I then said I charge 50 bucks for the first and 10 for each additional. He then proceded to say that the bullseye had been there for 7 years and had no problrems with it. So he said no. I tryed to get him to change his mind but I think he was just a cheap you know what. Anyway, what do I say to someone who says that? Do I just say ok and leave? I pushed the sale, but it did not work to my advantage.

Thanks, Scott P

[J.T.Window]

I don't try to 'sell' these guys. I agree with them that if the break's been there that long, it probably isn't going to do anything.
Then I give them my card with all the info on it and I tell them that if they ever get a chip they need fixed, they can find me in the local shopper or the yellows.
My sales pitch is that I have no sales pitch.
I give information and advice, I make myself available, and I let them come and find me. This way I'm being hired to do a job and it's the customer doing the hiring and the decision-making. If you grind your customers until they give in to a sales pitch, they aren't as likely to become loyal customers or refer you to friends.
As with a lot of these kinds of things, if you don't already know what's being said here, you probably don't like it and it won't work for you.

[GlassStarz]

chances are he didnt have glass coverage on a 85 $#% box anyway but it doesnt hurt to ask for the work ever.

[Robin Hood]

Since it became obvious that he wasn't biting maybe you could prepare him for a future sale. Something alone these lines maybe; "I can see your point. Here's my card, if that chip starts to run on you or you receive another one don't hesitate to give me a call. I would hate to see you pay $300 - $400 hundred dollars for a new windshield when you can restore the integrety of this one for a mere $50."

That way you educate him a little as to what new one cost compared to a new one and you leave him worring about his windshield cracking out. Could be a sale next week or his wife's newer car might get a chip in the way home. Just a thought!

[Robin Hood]

Wow, I should have read that one before I sent it. Sorry for the bad wording!