Fleet account sales letter

[lordstanley13]

Hey all, hope your new year has started off great.

I am about ready to hit this year hard in the Repair Business and I figured I would get some input from some of you novice business people.

I was considering faxing or e-mailing fleet accounts, like sedan, taxi and bus services. I was wondering if anyone had any samples of sales letters I could get ideas from to e-mail the General Managers in such companies???

If so, would you please share..... Either post a link to read or send e-mail.

It would be greatly appreciated.... I take pride in the work I have been doing, but the face to face selling is not working for me... I kinda clam up.

So I figured if I sent out e-mails, brochures, ect and fleets contact me, I would feel more comfortable selling that way, then walking in cold and trying to convince them.

Any help would be greatly appreciated..

Rich

[GlassStarz]

Cold Call to the potential customer is much more effective

[lordstanley13]

Yes, I have heard that from many. I just seem to not talk so freely to people that I am trying to sell a service to, compared to someone coming to me.

I find it easier to talk to someone that calls me versus me finding them... I always think they are looking at me as some desperate person... LOL

[screenman]

Mail shots for our business in the UK is a waste of time and money. Try seeing the fact that the customer needs you and has no clue how to find you. You are doing them a favour by calling on them, this is a sales business and as such you must improve your sales skills to succeed. If cold calling is not for you then maybe consider a tent location, where the customers approach you.

[Clarity Glass]

lordstanley, as a tent based business I have customers stop by who don't know where to get a chip fixed. Be confident in your skills and service. Instead of thinking people are looking at you as "desperate", change that to "Wow, this guy is a motivated go-getter. I'll give him a try". I'm not big on cold sales myself, but will be doing some later this winter/early spring as I transform my business.

[maxryde]

Hey lordstanley13, I've been selling fleets for a long time. (So since 1983.... way to long, FACE to FACE) IS how it is done. Remember, you don't need them per say, they need you.
All of the accounts that I service reap a handsom reward as a result. Like 60% of what they were spending. If you keep that in mind while your face to face, your selling skill put aside (just deal with the facts) and relax and just tell them what you can do, maybe offer to do it on "just a trial" basis, it will alleviate the sales jitters for you enough to get going.

If you do a good job, (repairs done correctly) and show up on time, (this should be prearranged) then stand behind your work, (if you get a complaint attend to it immediately) wether right or wrong you can't go loose.

For most people getting past the cold call jitters takes time and effort. What I have learned is that the service I provide as a good tech,
#1. Saves them $
#2 Saves them time.
#3Saves them worry (when it comes to fleets especially), they let me cruise the fleets enough to take 1 monkey off their back!! Fleet Mgr loves that!
#4 End of the year the $ spent has come down!! (Boss/accountant ceo etc likeing that)

So, It's a no loose situation for them. That was a period. If the prospect dosn't bite, move on directly, keeping in mind that they are still a prospect. I am a small business, my needs are not that great. I could replace what I am doing in another local in months, useing what I have told you here.

Four 0r five good commercial accounts will feed a family if worked correctly,
I'm referring to large commercial carriers etc.... You just have to find the correct person to address. Then it's your belief it the product that makes the sale. Period.(again) Sell 1 and the rest fall like dominoes, you have to follow thru for long enough to let your customer to become an advocate/reference.
Then when you are approaching the next you use them as a reference and viola your in. Those folks knew each other before! They network too.

Bottom line it is not that hard! Just do us all a favor and take the time to do GOOD work, for the benifit of the industry!!!!

JMO, Scott

[lordstanley13]

I appreciate the help and give it a try.....