Marketing Question

[gph66]

I have a question for GlassStarz, or anyone else who wants to jump in. You said on the WR Forum that your friend who you trained in Headlight Restoration two weeks ago was already doing $300-400 a week. Is he targeting a specific market right now, or is it a combination (dealers, retail, fleet)? I'm having some flyers made up to pass around, but I could sure use some marketing help. I'd like to know different things that are working for everybody. Any input would be appreciated.

[Kgobin]

In my opinion, I would market your services to individuals, dealers, and fleet account. When headlights are done properly the results are tremendous and your customers will be happy and typically spread the word about your services. I have talked to people that make anywhere from 40 to 100 dollars per vehicle when restoring the headlights and they are able to do 5 to 10 cars a day. I think the best way to offer your service is show the difference between a discolored and restored headlight. For instance, I took a headlight and spilt it in half one side is before and the other is after. On the back side of the headlight I put a LED light and when I talk to people about headlight restorations I turn the lights on and show them the difference. Also, I talk about the safety issues regarding how discolored headlights. I tell people that if you have cloudy or worn and yellow headlights you are taking a big and unnecessary risk when you drive at night. Sometimes I use statistics from

AAA Foundation For Traffic Safety: Most people do not know that not only do worn or cloudy headlights look bad, but they also reduce light output by as much as 95 percent. That is a huge difference in whether you can effectively see or be seen when driving at night. An average of 9 out of every 10 cars on the road today has dirty or yellowed headlights that greatly reduce vision and need to be replaced, repaired or restored.

Hopefully this information is helpful to you but if you have any questions for me please post them, PM, or email me.

[gph66]

Thanks for the info Korey. I've been doing headlights on & off for the past couple of years but never really pushed it. Now I would like to. I see faded lights everywhere just driving around and would like to get the word out to retail customers without spending a lot of money in advertising. Retail pays better than dealers. You are right that word of mouth from happy customers is crucial. Any other tips are welcome.

[GlassStarz]

He is doing a couple thing one is calling on the dinosaur dealerships the little guys selling the older stuff cuts them a good deal if they have several done also had a nice flyer he puts on cars with yellow lights and has placed a couple ads on craigslist